Archive | February, 2012

What Has Changed Through The Majority Of Fashion Magazines?

28 Feb

Since 1867 when the first fashion magazine was published a lot has changed in terms of the content, imagery, layout, amount of publications either produced weekly or monthly, amount of pages and target audience. For example when Vogue was first published in 1892 their target audience was aimed to the people in the higher society apposed to a mass marketed magazine but in today’s society the target audience is aimed at primarily women and those who choose to embrace fashion and culture into their lifestyle. There is very strong proof that the imagery has changed a lot. You can see this by comparing any two publications of the same name from their first publication up to their present publication. For example: These two Harper’s Bazaar show how imagery and layout have evolved over time. On the cover of the first publication of Harper’s it has more imagery compared to the later publication which is a lot more simpler but more effective and enticing with the gaze of the cover girl looking directly at us. The use of colour also has made a huge impact on how we see magazines today as you can see the photographs and clothing as you would see them in real life which is very important in a fashion magazine. The language used on the covers of both magazines are widely different and fewer are used on the later cover. It is clear to see the changing of target audience from looking at the Grand style that the artist drew of the two main characters on the earlier cover compared to the cover girl on the later cover. Also by using an international superstar on the cover targets a much wider audience.

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Harper’s Bazzars’ Covers Through Time…

28 Feb

Elle’s Covers Through Time…

28 Feb

Vogue’s Covers Through Time…

28 Feb

The Chaning Of Elle Over Time…

27 Feb

Elle is a worldwide magazine of French origin that focuses on women’s fashion, beauty, health, and entertainment. Elle is also the world’s largest fashion magazine with 42 international editions in over 60 different countries.  Elle now reaches out to a staggering 4.8 million readers, in which 40% are single and a vast majority of 82% is aged between 18 and 49, with a median age of 34.7 years. It was founded by Pierre Lazareff and his wife Hélène Gordon in 1945.

In the 1960’s it was considered to ‘not so much reflect fashion, as decree it’ with 800.000 loyal readsers and then a famous slogan: ‘Si elle lit elle lit Elle’ (if she reads, she reads Elle). It is now the world’s largest fashion magazine, with 42 international editions in over 60 countries. In 1981 Daniel Filipacchi and Jean-Luc Lagardère purchased Hachette magazines, which included the then-struggling Elle. Elle was then launched in the U.S. , followed by 25 foreign editions.

Harper’s Bazaar…

27 Feb

Harper’s Bazaar is an American Fashion Magazine, first published in 1867. Aimed at members of the upper middle and upper classes, Bazaar assembles photographers, artists, designers and writers to deliver a sophisticated perspective into the world of fashion, beauty and popular culture on a monthly basis. Bazaar is now published across the world into 25 countries, other than the U.S.

Since Bazaar’s first issue in 1867 as America’s first fashion magazine has been home to talent, such as the founding editor, author, translator Mary Louise Booth as well as Fashion editors, photographers, Illustrators and writers.

When Harper’s Bazaar became a publication, it was a weekly magazine catering to women in upper/upper middle classes. They showcased fashion from Germany and Paris in a news paper-design format. It was not until 1901 when the magazine became a monthly publication, which it maintains today.

How Vogue Has Changed Over Time…

27 Feb

Vogue was founded as a bi-monthly publication by Arthur Baldwin Turnure in 1892. When he died in 1909, Condé Nast picked it up and slowly began growing the publication and changed it to  a weekly magazine.  In 1960 the magazine began to appeal the youth focusing more on contemporary fashion and editorial features openly discussing sexuality. In 1973 it became a monthly publication and underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its target audience.

There has now been 12,995 issues of vogue published since the first in 1892. There are also 6 other published Vogues across the world. The look of Vogue has changed significantly since it’s first issue published in 1892, the main changes that have taken place in Vogue are the presentation, layout, imagery and change of content. Vogue’s original vision was to be social gazette for the New York’s elite. Back then it had articles reviewing plays, books, music and discussions of the societal etiquettes of the time.

The obvious changes that have been made to Vogue are the presentation and layout. The imagery is also another thing that has a big impact on what we see on today’s Vogue. Also as Vogue is at the top of the fashion magazines it will always show off what is the thing to be wearing next season, whether it is designer or high street.

Vogue magazine has influenced American society for over a hundred years. The magazine has evolved to reflect modern women. Vogue has gone through many changes and has created a market for women’s magazines.

 

 

 

 

 

 

 

 

                  Vogue 1892                                                                                                                                                          Vogue 2011